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We are Fiorella
We’re a womenswear brand founded in 2004,
but above all, we’re a team of people.
Part of a long-established Italian fashion company with a strong heritage, today we have over 150 stores and are a go-to name for curvy fashion in Italy.
OUR MANIFESTO IS #LIVEFREE
Yes, it’s a hashtag.
But more than that, it’s our mindset.
It guides how we design, how we create, and how we show up in the world.
FOR US, LIVEFREE MEANS:
Feeling comfortable in your own skin even on off days.
Choosing comfort without giving up style.
Wearing what feels good, not what you’re expected to wear.
Belonging to a community where you can simply be yourself.
WHAT WE
BELIEVE IN
Freedom
To be yourself. Always.
No explanations needed.
Honesty
We speak clearly,
openly like friends do.
Empathy
Because we know how important
it is to feel good in what you wear.
Passion
In every detail: fabrics, cuts,
colors and above all, fit.
FIT COMES FIRST (THE REAL KIND)
A garment can look beautiful,
but if it pulls, feels restrictive or makes
you aware of it all day, it’s not Fiorella.
That’s why our teams work every day
to design pieces you put on in the morning
and forget you’re wearing from breakfast
to dinner.
Freedom to move.
Freedom to feel good.
OUR WORLD
We design outfits for real life.
Workdays, weekends, last-minute plans,
important moments.
Fashion that adapts to you never
the other way around.
SEGUICI SU @fiorella_rubino
We are Fiorella
We’re a womenswear brand founded in 2004,
but above all, we’re a team of people.
Part of a long-established Italian fashion company with a strong heritage, today we have
over 150 stores and are a go-to name
for curvy fashion in Italy.
OUR MANIFESTO IS #LIVEFREE
Yes, it’s a hashtag.
But more than that, it’s our mindset.
It guides how we design, how we create,
and how we show up in the world.
FOR US, LIVEFREE MEANS:
Feeling comfortable in your own skin
even on off days.
Choosing comfort without giving up style.
Wearing what feels good,
not what you’re expected to wear.
Belonging to a community where you can
simply be yourself.
WHAT WE BELIEVE IN
Freedom
To be yourself. Always.
No explanations needed.
Passion
In every detail: fabrics, cuts, colors and above all, fit.
Honesty
We speak clearly,
openly like friends do.
Empathy
Because we know how important it is to feel good
in what you wear.
FIT COMES FIRST (THE REAL KIND)
A garment can look beautiful,
but if it pulls, feels restrictive or makes
you aware of it all day, it’s not Fiorella.
That’s why our teams work every day
to design pieces you put on in the morning
and forget you’re wearing from
breakfast to dinner.
Freedom to move.
Freedom to feel good.
OUR WORLD
We design outfits for real life.
Workdays, weekends, last-minute plans,
important moments.
Fashion that adapts to you never
the other way around.
FOLLOW US ON @fiorella_rubino
